Founded in 1969, The Children’s Place is a leading children’s apparel brand, known for delivering stylish, high-quality clothing at accessible prices. In 2019, it welcomed Gymboree into its portfolio — a beloved brand rooted in timeless style and heartfelt storytelling.

As Head of Creative, I led the transformation and clear differentiation of both brands. We introduced bold, modern brand guidelines for The Children’s Place, reinforcing its focus on trend, value, and self-expression. For Gymboree, we elevated its visual identity to celebrate classic charm and emotional connection. Across digital, social, and retail, we built distinct, compelling narratives that honored each brand’s unique DNA.